by Suzanne Gardner, Sport England
I am part of the team that has developed Sport England’s “We Are Undefeatable” campaign. It aims to support people living with health conditions to build physical activity into their lives, in a way that their condition allows, and to celebrate every victory big or small.
The TV adverts you’ll have seen are inspired by, and feature, the real-life experiences of people with long-term health conditions getting active despite the ups, downs and unpredictability of their condition.
Pharmacists already play a key support role for the 1 in 4 people now living with at least one long-term health condition. People with health conditions are twice as likely to be inactive[i] despite the compelling evidence for the role of physical activity in the prevention and management of long-term conditions.
Want to get involved? Check your activation pack!
Many pharmacists are already supporting people to get active through the Healthy Living Pharmacy scheme. To help you make the most of the national campaign 12,000 Community Pharmacies in England have been sent activation packs, which include:
- An activation brief providing details about the campaign and links to resources to support you to have physical activity conversations with customers. These include the Faculty of Sport and Exercise Medicine’s Moving Medicine resource (developed in partnership with PHE and Sport England), the Royal College of GPs Physical Activity and Lifestyle Toolkit and the PHE E learning for health physical activity modules.
- 2 A4 posters featuring Jo and Heraldo (Two of the Undefeatables).
- 100 conversation starters and a dispenser for these for use in the pharmacy.
- Access to a campaign film for use on screens
- Social media content.
Healthy Living Bonus
The great news is that these resources can also be used to help meet the Healthy Living Pharmacy requirements linked to lifestyle advice and physical activity.
And if the campaign inspires you to get active yourself it’s a bonus!
Further copies of these resources can be accessed through the Public Health England Resource Centre https://campaignresources.phe.gov.uk/resources
[i] (Sport England (2019) Active Lives Survey 2017/2018).