We are undefeatable: join the campaign to get active!

by Suzanne Gardner, Sport England

I am part of the team that has developed Sport England’s “We Are Undefeatable” campaign. It aims to support people living with health conditions to build physical activity into their lives, in a way that their condition allows, and to celebrate every victory big or small.

The TV adverts you’ll have seen are inspired by, and feature, the real-life experiences of people with long-term health conditions getting active despite the ups, downs and unpredictability of their condition.

Pharmacists already play a key support role for the 1 in 4 people now living with at least one long-term health condition. People with health conditions are twice as likely to be inactive[i] despite the compelling evidence for the role of physical activity in the prevention and management of long-term conditions.

Want to get involved? Check your activation pack!

Many pharmacists are already supporting people to get active through the Healthy Living Pharmacy scheme. To help you make the most of the national campaign 12,000 Community Pharmacies in England have been sent activation packs, which include:

  • An activation brief providing details about the campaign and links to resources to support you to have physical activity conversations with customers. These include the Faculty of Sport and Exercise Medicine’s Moving Medicine resource (developed in partnership with PHE and Sport England), the Royal College of GPs Physical Activity and Lifestyle Toolkit and the PHE E learning for health physical activity modules.
  • 2 A4 posters featuring Jo and Heraldo (Two of the Undefeatables).
  • 100 conversation starters and a dispenser for these for use in the pharmacy.
  • Access to a campaign film for use on screens
  • Social media content.

Healthy Living Bonus

The great news is that these resources can also be used to help meet the Healthy Living Pharmacy requirements linked to lifestyle advice and physical activity.

And if the campaign inspires you to get active yourself it’s a bonus!

Further copies of these resources can be accessed through the Public Health England Resource Centre  https://campaignresources.phe.gov.uk/resources


[i] (Sport England (2019) Active Lives Survey 2017/2018). 

Mental Health Awareness Week 2012

By Dave Branford, Chief Mental Health Pharmacist

Mental Awareness Health Week starts today (21-28 May). The theme for Mental Health Awareness Week (run by the Mental Health Foundation) is altruism – Doing Good Does You Good. The week will focus on how by helping others you can help yourself, including random acts of kindness, volunteering and peer support

So how altruistic am I? Do I go that extra mile for people with mental health problems? I probably do because it is part of being a pharmacist; part of being a healthcare professional.  Somehow it is different when it is a patient. I am quite happy to close the door and turn off the computer when it is just dealing with never ending paperwork but when it is a person – that’s different. Altruism –going the extra mile is in the blood of pharmacy.

But what about mental health? It’s easy for me, you might say, because it’s my job. On a day to day basis I am interacting with some of the most mentally unwell people you can imagine.  Medicines play a huge part in both making and keeping them well.  Most of my career has been in mental health. What about the rest of the profession! Read more Mental Health Awareness Week 2012