Branded, generic and identical medicines – how much should you pay?

jaynelawrenceby Professor Jayne Lawrence, RPS Chief Scientist

Increasingly the public are being encouraged by the Government to take greater responsibility for their own health. In particular, they are being prompted to manage any minor and self-limiting medical condition themselves, which may result in the purchase of an over-the-counter (OTC) medicine.

While it is well recognised that a generic version of a medicine is cheaper than the original branded product, the reasons behind a patient choosing the branded or generic version are complex – in addition to medicine cost, other factors such as advertising, brand loyalty, product packaging or a perception of higher quality can all play a part in the decision a patient makes when purchasing a medicine. Read more Branded, generic and identical medicines – how much should you pay?